About Us
The Red Cheetah Story
The adventure began in 2001 when Andrew Morgan of Lone Star Supplies contracted Steve Kahle of White Lion Internet Agency to build a sophisticated web application that would allow Lone Star's customers to order online and give Lone Star the capability to transmit orders directly to S.P. Richards.
Lone Star was experiencing triple-digit growth for the third year in a row and needed more functionality than they were getting from Britannia, their provider at the time. Additionally, Lone Star wasn't willing to pay high fees or pay for a percentage of their online sales, so instead of settling for the system providers they had to choose from, Lone Star soon had their own White Lion-designed E-commerce platform.
While it was successfully powering Lone Star to better margins and operational efficiencies, Andrew and Steve realized their new tool could greatly benefit other office supply dealers. They conducted calls and interviews with more than 100 dealers across the country, and quickly discovered that their software was superior to other products available in the office supply industry. Steve and Andrew were amazed at the volume of dealers ready to sign on immediately. Red Cheetah was born!
